Tavola was founded in 1947 as an import-export company, trading in automobile products between Italy and the United States. In 1964 Tavola obtained exclusive distribution rights for the Arbre Magique car freshening products made by the American company Car Freshner Corporation. In 1975, Tavola itself began to manufacture Arbre Magique products. The product won rapid success, attaining a leadership position on the market. This encouraged the company to add more products. In this way it developed a wide and comprehensive range of products for car care and cleaning. In 1982, Tavola obtained exclusive distribution rights for STP products (oil and fuel additives). The company continued to expand, and the STP brand also became a leader in its sector. From 1987 on, after creating a specific division for large-scale product distribution in the consumer market, the company continued its development by adding new product lines, for personal hygiene and home cleaning products. In 1993, Tavola reinforced its growth trend by purchasing the exclusive distribution and manufacturing rights for the Italian market for the Coppertone range of tanning products, a leading brand on a world-wide level. Recent additions to the company’s range include other successful personal hygiene products, such as Orphea Protezione Naturale and Podovis, and, in the home care range, Mister Magic and Orphea Salvalana. Today, Tavola holds a leadership position in all channels of distribution (mass market, car spares, car accessories, petrol companies) and in all the product sectors in which it operates.